WILSON | CAITLIN CLARK 

In late 2024 I had the opportunity to work on several of the Wilson | Caitlin Clark campaigns. This is the first time the company has signed a product deal of this magnitude since Michael Jordan 30-40 years ago. I worked with a team of internal designers and stakeholders to present toolkits to Caitlin’s team and built out optimized assets for each channel (social, email, Wilson.com, and PR). I’m very proud of this work, we built a system that helps each kit feel connected while telling a new story for each release. Below is a sample of this collaboration.

THE INSPIRE SERIES

THE JOURNEY SERIES

ROOKIE SEASON TO REMEMBER (LIMITED RELEASE)

COLLECTION RESTOCK

Always cool to see the athlete / collaborator post our content to her channel: