Air Jordan XXXIII x Finish Line

One of my favorite parts about leading the Jordan account for HERENOW was when we had the opportunity to collaborate with Finish Line. For this project, we were asked to come up with a retail environment for the launch of a new shoe: the Air Jordan XXXIII. We were briefed in by the Jordan Brand team on the Nike campus and given an idea of the look and feel of the campaign. I worked through some sketches, presented my concepts to the 3D team, and worked with the client to design the space shown below. Our agency oversaw the production and installation of all elements, this consisted of a large halo graphic, 2 initiative zones (custom pedestals, floor mats, benches, and platform), lightboxes, and store signage.