2019 NBA All-Star Game

One of my favorite parts about leading the Jordan account for HERENOW was when we had the opportunity to collaborate with Finish Line. For this project, we were asked to come up with a retail environment for the 2019 NBA All-Star Game. We were given an idea of the look and feel of the campaign by the Jordan Brand design team and got to work. I created sketches, designed some preliminary ideas in SketchUp, and presented to the 3D team to render the space below. Our agency oversaw the production and installation of all elements, this consisted of a large halo graphic, 2 initiative zones (custom pedestals, floor mats, and mannequin platforms), lightboxes, and store signage.