The “KD 12”

During my time at HERENOW I had the chance to work on the retail launch of the KD 12, Kevin Durant’s newest shoe. We were asked to elevate the Nike category zone space and through product presentation, leverage the footwear’s key attributes. I was given a sample shoe and a few ideas about what the print campaign would look like. I started drawing up some ideas and mocking up concepts in SketchUp for our 3D team to bring to life. The project manager on the job and I visited with a local vendor to review materials and prototypes of these pedestals before they were shipped around the country.